Xfinity: Out-of-Home and Style Guide for an internet service provider.

I led the revamp of Xfinity’s Out of Home system, leveraging the brand’s dynamic look and feel alongside a comprehensive Style Guide to inform future campaigns. Collaborating with the copy team, we developed hyper-local, market-specific creative for cities like San Francisco, tailoring messaging to resonate with each audience. Bold layouts and striking lighting effects made the ads impossible to ignore, boosting brand awareness in new markets and creating a scalable framework for future OOH creative.