Kentucky Legend: Brand Elevation for a heritage CPG ham.

I led Kentucky Legend’s 360° brand refresh, elevating digital ads, organic social, web, and more. Polished yet approachable visuals paired with punchy, engaging copy brought the brand to life. Sensory-rich imagery highlighted quality and flavor, creating visuals that viewers could almost taste, while dynamic layouts and cohesive messaging engaged both loyal fans and a new generation. The refreshed look and feel not only elevated the brand but also drove measurable lifts in engagement and awareness across digital and social channels, while continuing to honor its heritage.