Stearns & Foster: Paid Social & Brand Refresh for a legacy mattress brand.

I led GTM execution for Stearns & Foster’s new brand identity, transforming the brand’s refresh concept into impactful market-ready visuals. Dynamic typography, strong contrast, and an almost cinematic photographic approach replaced busy, staged imagery with natural, mood-evoking compositions, while previous brand elements were refreshed and applied more thoughtfully across touchpoints. The campaign elevated brand clarity, reinforced heritage positioning, and drove above-benchmark impressions across paid channels.