Ka’Chava: Paid Social & Out-of-Home for a CPG meal-replacement shake.

For consumers experiencing common GLP-1 side effects like nausea and constipation, Ka’Chava positioned its nutrient-dense, “one-and-done” shake as a functional, easy-to-tolerate solution. Bold, thumb-stopping copy paired with benefit-forward visuals educated consumers while driving intent. The campaign delivered above-benchmark engagement and a measurable lift in conversion rate across paid social.